I designed the custom logo for the Mission Carbon bikes, chose the colors and decal layout, created all the art files for the factories, and oversaw the photoshoots for finished product. I also created the collateral assets for social media, sales presentations, events, and swag. Diamondback had some history with Armed Forces themed bikes in the Mission and the Sortie names. Playing off that led to the rifle scope "o" in the logo, and the targeting computer imagery in the social media and online presence.
Social media asset. Photo by Ross Bell.
Social media asset. Photo by Bruno Long.
